Operator-led engagements
Senior people stay close to both strategy and implementation.
AI Powered
Turn scattered marketing tactics into
measurable profitable growth.
Be Intentional about AI adoption to Supercharge your Team·Replace New Customer % off with a GWP·Audit your Re-Marketing setup and campaigns·First User Experience is Critical!·CAC is a function of your Margin Model·Remove and Reduce Discounting·AI Powered Social Listening is Key to Winning Paid Ads·Your Email and SMS lists are Underutilized·Average Order Margin (AOM) is more important than Average Order Value (AOV)·Be Intentional about AI adoption to Supercharge your Team·Replace New Customer % off with a GWP·Audit your Re-Marketing setup and campaigns·First User Experience is Critical!·CAC is a function of your Margin Model·Remove and Reduce Discounting·AI Powered Social Listening is Key to Winning Paid Ads·Your Email and SMS lists are Underutilized·Average Order Margin (AOM) is more important than Average Order Value (AOV)·
our philosophy
We believe in identifying the 2–3 things that really matter, and execute with maniacal focus on those things.
execution approach
We believe all marketing activity should serve one of three objectives:
C
Acquire New Customers at the right Customer Acquisition Cost (CAC)
F
Increase Frequency of Purchase by delivering incredible value (NOT discounts)
M
Increase Average Order Margin (AOM) and NOT Average Order Value (AOV)
C × F × MB + P
=PGCNew Customers
FFrequency of Purchase
MAvg Order Margin
BBrand Investment
PProduct Investment
PGProfitable Growth
Revenue grows
three ways.
More New Customers. More Frequent Purchases. More Margin per Purchase. Every initiative must align to these three key drivers.
01
Customers
Maniacal focus on acquiring New Customers at the right CAC through Paid and Owned channels + Obsess over the First User Experience.
01
Customers
Maniacal focus on acquiring New Customers at the right CAC through Paid and Owned channels + Obsess over the First User Experience.
02
Frequency
It's NOT about discounts. It's about conveying value + right cadence + right channels.
02
Frequency
It's NOT about discounts. It's about conveying value + right cadence + right channels.
03
Margin
Average Order Margin (AOM) is more compounding than Average Order Value (AOV). Upsell...Upsell...Upsell!
03
Margin
Average Order Margin (AOM) is more compounding than Average Order Value (AOV). Upsell...Upsell...Upsell!
More operating system than agency theater.
Cross-functional by default
Site, lifecycle, acquisition, and reporting are treated as one system.
Built to execute
The work is designed to move from insight to shipped action quickly.
Questions.
We're a fit if...+
You want profitable growth over isolated channel activity, value weekly cadence and structured execution, and have the internal appetite to test, prioritize, and ship.
What does success look like in the first 90 days?+
We have identified 2–3 Big Bets to drive profitable growth. We have delivered at least 1 execution win with measurable impact to the business. We have assimilated into your organization where we feel like an extension. We have built positive momentum.
How do you measure impact?+
We have a Weekly Business Review (WBR) format that we like to introduce and own with our clients. If you already have one, then we will help fine tune it to track all of the relevant metrics.
How do you work with internal teams or existing agencies?+
We integrate into your daily and weekly working rhythms. We ask to get included into your Slack and meetings. We become an organic extension of your team.
How quickly can we start?+
Once we have aligned that we are a fit for each other, we will start immediately. We will deliver incredible value even in the sales and onboarding process. We hate wasting time and resources.
A clearer path to growth,
in 30 minutes.
Setup a 30 minute kick-off call and we will deliver a free diagnostic, strategic focus areas to drive growth and an AI powered brain for your Brand.
sunil@clovegrowth.com